Use cases

Opportunity recommendations

Recommend the best opportunities to follow up on to your users based on insights derived from opportunities, engagements and contacts

1. User authorizes access

Your user authorizes your application to access their CRM (e.g. Salesforce, Hubspot) via an OAuth or similar authorization flow through Merge Link.

Your Product's Frontend and Merge

2. Fetch accounts

Utilize the GET /accounts endpoint to fetch accounts or organizations from your customer’s CRM.

Merge and Third-Party Platforms

3. Fetch contacts

Utilize the GET /contacts endpoint to fetch contacts from your customer’s CRM.

Merge and Third-Party Platforms

4. Fetch opportunities

Utilize the GET /opportunities endpoint to fetch opportunities from your customer’s CRM.

Your Product's Backend

5. Fetch engagements

Utilize the GET /engagements endpoint to fetch engagements (calls, emails and meetings) from your customer’s CRM.

Your Product's Backend

6. Derive recommendations

Utilize standard and custom fields to identify which opportunities are the likeliest to benefit from follow-ups, based on the roles played by contacts within the account, the sentiment from recent engagements and how long the opportunity has remained open.

Your Product's Backend

Leverage Remote Fields and Field Mappings to pull in additional custom data from your customers’ CRM platforms to help inform recommendations.

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